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Unlock Your Brand Potential: Empowering Creatives and Entrepreneurs

30-31 May 2024, Borgarnes, Iceland and online

Bifröst University will host a dynamic two-day workshop tailored for entrepreneurs, artists, cultural managers, educators, students, and all community members eager to elevate their storytelling skills and amplify the impact of their enterprises. Set against the stunning backdrop of Borgarnes, West Iceland, this transformative event will take place on May 30th and 31st, and is organised in collaboration with the National Academy of Theatre and Film Arts “Kr. Sarafov.”

What to Expect: Kickstarting with a vibrant networking breakfast, participants will delve into a series of five comprehensive training sessions led by seasoned experts in branding, storytelling, digital marketing, and securing funding opportunities. Each session promises actionable insights and practical strategies with a special focus on the unique challenges and opportunities of the West Iceland region.

Innovation at the Heart: This workshop is not just an event — it’s a pivotal part of the IN SITU research project, dedicated to exploring the profound impact of Creative and Cultural Industries (CCIs) on innovation in non-urban areas. West Iceland is one of the six European labs that are integrated within this project.

Free and Inclusive: Open to all residents of the Icelandic West region, and anyone interested in the session themes, participation in this transformative workshop is entirely free. However, since there will be a maximum of 25 participants in each training session, early registration is advised. The sessions in English are also open to an international audience attending online.


Thursday 30 May

  • 9:30 – 11:00 – Networking Breakfast (in Icelandic)
    Introductions. Anna Hildur Hildibrandsdóttir, Programme Director for Creative Industries Studyline, and Erna Kaaber, specialist at Bifröst University, introduce the IN SITU research project
  • 11:00 – 12:30 – Regional identity and collective trademarking (in English and Icelandic)
    Carolina Castaldi, specialist from Utrecht University, and Eiríkur Sigurðsson, from the Icelandic Intellectual Property Office  
  • 12:30 – 13:30 – Lunch
  • 13:30 – 15:00 – Digital Marketing (in Icelandic)
    Sigurður Már Sigurðsson, co-founder of Arcade
  • 15:00 – 15:30 – Coffee Break
  • 15:30 – 17:00 – Communication and exercising storytelling (in English)
    Michael Hendrix, Designer and Artist

Friday 31 May

  • 9:15 – 10:45 – Nordic and European Funds – How do you find the right funds and collaborators? (in Icelandic)
    Specialists from the Icelandic Research Fund:  
    • Sigrún Ólafsdóttir, Horizon
    • Mjöll Waldorff, Enterprise Europe Network, Technology Development Fund and Innovation
    • Ragnhildur Zoega, Creative Europe, EES Development Fund and Domestic Cultural Funds
  • 10:45 – 11:00 – Coffee Break
  • 11:00 – 12:30 – How to Make a Good Application – tools for training (in English and Icelandic)
    Lidia Varbanova, National Academy of Theatre and Film Arts “Kr. Sarafov,” Bulgaria, and Bjargey Anna Guðbrandsdóttir, Consultant

For further information, please contact Anna Hildur Hildibrandsdóttir at: annah@bifrost.is

To register in any of the workshop sessions, please follow this link: 


You will receive a Certificate of Attendance upon successful completion of the workshop.IN SITU is a four-year project that combines research and experimental actions to advance the innovation-related practices, capacities, and potential of cultural and creative industries (CCIs) based in non-urban areas of Europe. Thirteen universities and research institutes from 12 European countries are collaborating on the research, which is led by the Centre for Social Studies of the University of Coimbra in Portugal. West Iceland is one of the six experimental areas of the study, and the workshop is part of the training offered by the project in connection with the study. The project is funded by the European Union’s Horizon Europe research and innovation programme under grant agreement no. 101061747.

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