This report assesses the potential for growth and innovation within specific subsectors of Cultural and Creative Industries (CCIs) in six non-urban areas across Europe, aiming to enhance their financial sustainability, community engagement, and alignment with digital strategies. This analysis is part of Work Package 2 of the IN SITU project, which is focused on identifying factors driving innovation and transformation within CCIs in rural and peripheral regions. The six European regions with IN SITU Labs selected for this study, representing diverse geographic and cultural landscapes, were: the Azores (Portugal), the West Region (Iceland), the Western Coastal Periphery (Ireland), the West Coast and Baltic Sea Archipelago (Finland), Valmiera County (Latvia), and Šibenik-Knin County (Croatia).

The key objective of this report is to identify the CCI subsectors with the highest potential for innovation in each region and examine the growth drivers that enable their sustainable development. To achieve this, the report undertakes a comprehensive assessment of the CCI subsectors active in each region, evaluating their ability to contribute to local economies and societal well-being through innovative practices.