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Collaborative Interactive Workshops | Collaborate & Innovate: Boosting Creative Potential in the Azores

3-4 July 2024, Ponta Delgada, Portugal and online

The University of the Azores (UAc) invites artists, arts managers and entrepreneurs, cultural professionals, researchers, educators, students, cultural policy-makers and anyone interested to join the collaborative interactive workshops hosted in partnership with the National Academy of Theatre and Film Arts “Kr. Sarafov” (NATFIZ). The workshops are taking place as part of the Horizon Europe IN SITU project that supports the work of creative and cultural industries in non-urban areas of Europe.

Five collaborative workshops and an open conference will be held, starting on Monday morning, 3 July (meeting room of the Faculty of Economics and Management, FEG) and throughout Tuesday 4 July (Amphitheatre VIII). They are designed to empower participants to drive change, secure funding, master cooperation, and network in non-urban areas.

The workshop topics range from exploring the power of storytelling to sharing practices of social entrepreneurship and sustainable models in non-urban areas through developing EU funding strategies and fostering strategic cooperation and networking in non-urban areas.

You can join all of the five workshops below (or some of them of your choice), and the open public conference, online or in person. The time zone is Greenwich Mean Time (GMT) – Azores.


  • Workshop 1: 3 July (9:00-10:30) Storytelling & Creativity (with Leonor Sampaio da Silva | IN SITU Lab Azores | CHAM – CH.FCSH/NOVA, UAc)
  • Workshop 2: 3 July (11:00 – 12:30) The Future of Interactive Storytelling (with Sean Burns | Centre of Creative Technologies, University of Galway and Founder of 4E Virtual Design)
  • Workshop 3: 3 July 2024 (14:00-15:30) Social and business entrepreneurship: How to expand internationally? (with Lidia Varbanova | NATFIZ)
  • Workshop 4: 3 July (16:00-17:30) Diversifying revenue streams and successful EU funding applications: Tips and lessons learned (with Lidia Varbanova | NATFIZ)
  • Workshop 5: 4 July (10:30-12.30) Digital Marketing: How to strategically create/develop a project (with Bernardo Ferreira | E-Commerce Marketing & SEO Specialist at Worten)
  • Public conference: 4 July (14:30-16.00) Collaborate & Innovate: Boosting Creative Potential in the Azores (Moderator: Pilar Damião de Medeiros | IN SITU Lab Azores | CICS.UAc/CICS.NOVA.UAc).

Lidia Varbanova, Professor and Program Director at NATFIZ, states: “The Azores, with its stunning natural landscapes and serene non-urban areas, provide a unique backdrop for creativity and innovation to flourish. The culture of the Azores is deeply rooted in tradition, yet there is an openness to new ideas and creative expression that makes it a fertile ground for creative industries to thrive. We believe that through these workshops, we will have the unique chance to exchange local and international perspectives, analyse successful examples, gain fresh insights and form valuable connections.”

To register for the workshop sessions (all of them or some of your choice), and/or for the final open conference, please follow this link: https://forms.gle/N5xKUX7jcfARSwGy9 (Chrome browser)

You will receive a Certificate of attendance upon successful completion of the workshops.

For more information about the workshops and the registration please contact Mavíldia Teves and Beatriz Sousa at: mavildia.mc.teves@uac.pt; Beatriz.a.sousa@uac.pt

For media inquiries and further information please contact Mavíldia Teves and Beatriz Sousa at: mavildia.mc.teves@uac.pt; beatriz.a.sousa@uac.pt

Social media: linktr.ee/insituazores

IN SITU is a four-year project that combines research and experimental actions to advance the innovation-related practices, capacities, and potential of cultural and creative industries (CCIs) based in non-urban areas of Europe. Thirteen universities and research institutes from 12 European countries are collaborating on the research, which is led by the Centre for Social Studies of the University of Coimbra in Portugal. Azores is one of the six experimental areas of the study, and the workshop is part of the training offered by the project in connection with the study. The project is funded by the European Union’s Horizon Europe research and innovation programme under grant agreement no. 101061747.

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